One of the most important factors in successful trade show exhibiting and small business management is recognizing your competitors strengths and weaknesses. This will give you a huge advantage when preparing a marketing strategy for trade shows and other marketing efforts. If your competitor is using banner stands for their main trade show display then it might be a good idea to upgrade to a pop up display in order to stand out. This will give you a huge advantage at trade show and other marketing events.
Understanding your competitors weaknesses is also a great way to find market share that others may be missing. This can include anything from lack of online presence or lack of direct marketing. Analyzing your competitors closely will provide you with the best marketing plan possible for any business!
Monday, November 30, 2009
Tuesday, November 17, 2009
Spending more during a recession = spending less in the long run
The recession has been causing many businesses to change their strategies which includes downsizing and cutting costs. Cost cutting is a great way to increase gross margin and maintain profit in the short term and works for many companies, but what's hard to grasp in a time like this is that spending more in certain areas of your business will actually save you more money. This is a constant rule that applies in almost any industry and should be taken very seriously when going through cost cutting procedures. Cutting costs without carefully examining the long term effects could cause a lot of harm to your companies long term profitability.
This is very true in the trade show and marketing industry. Many marketing efforts take time and effective research to work to their full potential and give a return on your initial investment. In the trade show display industry there many different display options ranging in price points and quality. Cutting costs in your trade show marketing budget can save a lot of money in the short term, but it is important to examine why certain products have a lower cost. In almost every situation a lower cost product will last for a shorter period of time than more costly product. When budgeting for long term marketing plans it is critical to examine how many uses each display will have to determine if a higher cost display should be purchased up front. This is a critical consideration because if it will last for more uses, it will result in a MUCH lower cost per use.
If most of your marketing displays and banner stands are only used a few times, then low cost options could be a very good way to save cash in your current fiscal year.
I offer both options for all the products I sell on my site. I offer very low cost products for temporary solutions as well as high quality options that will hold up year after year. Carefully planning your marketing plan and teaming with a good supplier that can work with you on every project will help to maximize your ROI on every marketing campaign.
-Matt
NWCI
This is very true in the trade show and marketing industry. Many marketing efforts take time and effective research to work to their full potential and give a return on your initial investment. In the trade show display industry there many different display options ranging in price points and quality. Cutting costs in your trade show marketing budget can save a lot of money in the short term, but it is important to examine why certain products have a lower cost. In almost every situation a lower cost product will last for a shorter period of time than more costly product. When budgeting for long term marketing plans it is critical to examine how many uses each display will have to determine if a higher cost display should be purchased up front. This is a critical consideration because if it will last for more uses, it will result in a MUCH lower cost per use.
If most of your marketing displays and banner stands are only used a few times, then low cost options could be a very good way to save cash in your current fiscal year.
I offer both options for all the products I sell on my site. I offer very low cost products for temporary solutions as well as high quality options that will hold up year after year. Carefully planning your marketing plan and teaming with a good supplier that can work with you on every project will help to maximize your ROI on every marketing campaign.
-Matt
NWCI
Monday, November 9, 2009
Pop Up Displays Section Launched
NWCI's pop up displays section is nearly completed and ready for the market place. We offer two types of pop up displays: economy and premium. We have decided to offer these models so we can accommodate exhibitors looking for low cost displays as well as high quality displays. We carry an economy line that is focused on exhibitors who do very few shows or exhibitors who need a temporary display solution. The economy line is a very low cost option and exhibitors who are looking for display that will last are encouraged to look at the Arise Premium line. The Arise pop up display is a very durable display that is made in the USA. It has a lifetime warranty and will last show after show.
Although the Arise display is very durable and high quality, NWCI internet pricing makes this display much more affordable than comparable models. We chose to offer this specific model because of the value it brings to our customers. We offer a lambda print upgrade making it possible to get one of the highest quality frames and the highest quality graphics for a very reasonable price.
-Matt
NWCI
Although the Arise display is very durable and high quality, NWCI internet pricing makes this display much more affordable than comparable models. We chose to offer this specific model because of the value it brings to our customers. We offer a lambda print upgrade making it possible to get one of the highest quality frames and the highest quality graphics for a very reasonable price.
-Matt
NWCI
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