Online Marketing

Trade show retailing is very difficult to accomplish online. It requires well built web pages that are informative and interactive. Many current trade show display retailers are failing miserably at offering support and online information to customers. This makes it very difficult for the legitimate retailers that have well built sites and detailed information to gain the trust of online shoppers.

It is my vision for my company to offer complete trade show display retailing to customers who are looking for moderate to high quality products at true internet prices. I will be offering the most portable trade show stands that are currently the most popular on the market. My goal is to focus on one specific part of the market and be the absolute best in my niche. I want every one of my customers to be happy with their purchase and promote the online trade show industry.

The main concept of online marketing is to create trust in you clients by hosting a well built and easy to navigate site. Once you gain a potential clients trust, your web site needs to keep their interest by providing relevant and important information on all your products and services. If this macro level concept is followed when developing an online web site then online web marketing will be effective and create value for yourself and your clients.

-Matt
Northwest Creative Imaging

New Home Page Launched

I just posted the home page for my trade show displays web site. I am currently working out some bugs and changing the design slightly, but its the basic format I will be using. If you have any questions regarding the site or the product please email me feedback and questions.

I will follow up with a blog today about building effective web sites for trade show retailing and online marketing in general.

-Matt
Northwest Creative Imaging

Using a projector screen on a standard trade show display

Incorporating a projector screen into a trade show display can be a great way to add some movement to your booth for a small investment. Northwest Creating Imaging offers a full line of displays that can incorporate a projector screen into the display. This is done by creating a white space on the graphic that will match your projector ratio of either 4:3 or 16:9.

Any standard pop up display or banner stand with an opaque graphic can accommodate a projector screen. This can give your company a very professional look for a very small price. Pop up displays are one of the most popular trade show stands in the industry because of the affordable price point and large mural graphics.

If you have any questions on incorporating projector screens into your display system please email info@nwcidisplays.com with any questions.

-Matt
Northwest Creative Imaging

Green Displays are the new trend

A growing concern around the world and especially in the trade show industry has been the preservation of our environment. The trade show industry is very wasteful mostly because of the "throw away" quality products being sold in the industry. There are many pop up displays and banner stands that are so cheap they won't even break down after you set them up. This results in wasted products and more garbage in landfills. If your company wants to start exhibiting in a responsible manner there are a few considerations to make before you next trade show. A quality display is the first step to being a green exhibitor. I say this because having a display that lasts for 10 years will result in less waste because you are not purchasing and throwing away new products every year. Even if the product is not made with environmentally friendly materials it is still a better option than using a cheap display. The second option is to purchase a display that is high quality and made from recycled and/or renewable materials.

I will have a full section of green trade show displays on my new website, nwcidisplays.com. I will offer a full line a quality trade show stands as well as green displays. By selling quality products and green displays I plan on helping the trade show industry to reduce waste and create value for every exhibitor.

-Matt
Northwest Creative Imaging, LLC

Catalog in the works...

I am currently designing the catalog for my Affordable and Portable Displays division of Northwest Creative Imaging. It is going to be focused on providing relevant information for customers that are interested in trade show displays. My focus is to disclose all relevant information related to every product. Working in the industry, it is very apparent that exhibitors are moving away from purchasing trade show products online because of the overwhelming amount of poorly managed sites with overpriced products.

The site that I will be launching in the next few months is completely focused on the customer. It will provide every detail needed to make and informed decision quickly and easily. I will offer an online shopping cart system for quick check out, but I will also offer a more detailed order form for customers who are looking to make a personalized purchase. I am also going to have a 24/7 help line for customers who have questions or need assistance at shows. For anyone who is currently struggling with finding trade show products online please contact me through this blog, or contact my partner company Smash Hit Displays.

-Matt
Northwest Creative Imaging, LLC

Overall searches for online trade show products down

Recent online ranking reports show an overall decreases in total overall searches for key words relating to trade show display products. The trend has been declining since 2004 where it was at its peak. This could be due in part to the overall slowing of the economy, but my research has lead me to think that it has more to do with the overall quality of online trade show display websites. There are many sites out there that are extremely hard to navigate, have little information, and are overpriced. If searchers are finding this true then word of mouth would drive an overall decline on the number of overall searches on the web.

I have been working in the trade show industry for close to 5 years now and I am launching a new web site that is going to change the face of online display shopping. I have recently formed Northwest Creative Imaging, LLC which is a partner company of Smash Hit Displays. My mission is to provide an online trade show resource for ordering portable products at very affordable prices, the way a true online retail store should operate. I want to focus on bringing the transparency back to the trade show industry by disclosing manufacturer information and provide online resources for every single aspect of the display.

The site is set to launch around mid August and I will constantly be posting to this blog to give people incites to the company's formation and news on the current state of the industry. Keep posted to this blog for updates on my site and all the current trends and insider information on the trade show industry.

-Matt
Northwest Creative Imaging, LLC

Display Systems and the Economy

Display Systems are a great way to break your company out of this economic slump. We recommend to our customers who are struggling right now to take advantage of this economy to capture more market share. If you increase your market share sales should stay even or increase. Trade show displays are a great tool to make your company know at any convention. Creating a great trade show booth will encourage new buyers to talk to you and potentially buy from you. I highly recommend in this economic state to be proactive and grab as much of the market share as possible.

Matt