Incorporating projector screens into your display

Using a projector screen at a trade show can be a very effective way to capture attention of attendees while making your company look very professional. Most exhibitors don't realize that a projector screen can be used on almost any display, including banner stands! All you need for a projector screen is a blank white space and you can do that on almost any trade show display. Pop up displays are the most commonly used trade show booth because they are affordable and easy to assemble. If you would like to incorporate a projector screen into the display all that needs to be done is to design a white space that is proportional to your projector screen ratio. If you currently have a fabric pop up display you can simply get white Velcro graphic that will attach directly to the display. This can even be done in banner stands and other trade show stands to create a very effective display without having to purchased a fulling customized unit.

Designing a Cost Effective Display

Designing a cost effective trade show display is not only possible but can be very effective. There are many graphic options including banner stands and back wall displays that can effectively display your message without breaking your budget. The most important factor in an effective display is the design of the graphic backdrop. There are many simple and easy ways to create a very effective backdrop and Northwest Creative Imaging specializing is creating effective trade show graphics at a fraction of the cost of most design companies.

We strongly believe that a great trade show design require simple elements that will stand out to you prospective clients. Our experience and understanding of marketing and business assists us in create extremely effective designs without spending your entire budget. You can always call Northwest Creative Imaging for a quote on graphic design for any trade show project!

Small Business and the current economic condition

Are you a small business owner? If so you have felt the economic slump directly and if you company structure is an LLC or a sole proprietorship then you have felt it directly in your wallet. Unfortunately the current politicians and government officials in office are completely out of touch with the small business owner and everyday working Americans. I am referring to both political parties as they are both passing legislation that is hurting the average American.

No matter which political ideology you support, the fact is more government control hurts the small business owner. The entire purpose of the government is to aid the people in areas that an individual can not help themselves. This includes military, schools, roads, and regulations to avoid monopolistic companies. The governments purpose in no way is to control a persons retirement or run our health care system. This creates an overwhelming amount of government control that hinders business development and entrepreneurship by raising taxes and redistributing wealth. Anyone who has run a company or studied business knows that micromanaging and completly controlling the way a company functions is the quickest way to destroy a company. The same things applies to the government.

Why I am addressing this topic? Because small business owners need to take a stand against where our government is going. If you don't care about politics now is the time to start. The road we have been going down for the past 20 years or so is very scary and has already begun to take a huge toll on small business. All of the current legislation that is being passed will hurt the small business owner despite what the government claims will happen with the deficit. Do your research and start voting out most the current politicians that are currently serving and are in no way standing up for our best interest!

Getting to know your market

One of the most important factors in successful trade show exhibiting and small business management is recognizing your competitors strengths and weaknesses. This will give you a huge advantage when preparing a marketing strategy for trade shows and other marketing efforts. If your competitor is using banner stands for their main trade show display then it might be a good idea to upgrade to a pop up display in order to stand out. This will give you a huge advantage at trade show and other marketing events.

Understanding your competitors weaknesses is also a great way to find market share that others may be missing. This can include anything from lack of online presence or lack of direct marketing. Analyzing your competitors closely will provide you with the best marketing plan possible for any business!

Spending more during a recession = spending less in the long run

The recession has been causing many businesses to change their strategies which includes downsizing and cutting costs. Cost cutting is a great way to increase gross margin and maintain profit in the short term and works for many companies, but what's hard to grasp in a time like this is that spending more in certain areas of your business will actually save you more money. This is a constant rule that applies in almost any industry and should be taken very seriously when going through cost cutting procedures. Cutting costs without carefully examining the long term effects could cause a lot of harm to your companies long term profitability.

This is very true in the trade show and marketing industry. Many marketing efforts take time and effective research to work to their full potential and give a return on your initial investment. In the trade show display industry there many different display options ranging in price points and quality. Cutting costs in your trade show marketing budget can save a lot of money in the short term, but it is important to examine why certain products have a lower cost. In almost every situation a lower cost product will last for a shorter period of time than more costly product. When budgeting for long term marketing plans it is critical to examine how many uses each display will have to determine if a higher cost display should be purchased up front. This is a critical consideration because if it will last for more uses, it will result in a MUCH lower cost per use.

If most of your marketing displays and banner stands are only used a few times, then low cost options could be a very good way to save cash in your current fiscal year.

I offer both options for all the products I sell on my site. I offer very low cost products for temporary solutions as well as high quality options that will hold up year after year. Carefully planning your marketing plan and teaming with a good supplier that can work with you on every project will help to maximize your ROI on every marketing campaign.

-Matt
NWCI

Pop Up Displays Section Launched

NWCI's pop up displays section is nearly completed and ready for the market place. We offer two types of pop up displays: economy and premium. We have decided to offer these models so we can accommodate exhibitors looking for low cost displays as well as high quality displays. We carry an economy line that is focused on exhibitors who do very few shows or exhibitors who need a temporary display solution. The economy line is a very low cost option and exhibitors who are looking for display that will last are encouraged to look at the Arise Premium line. The Arise pop up display is a very durable display that is made in the USA. It has a lifetime warranty and will last show after show.

Although the Arise display is very durable and high quality, NWCI internet pricing makes this display much more affordable than comparable models. We chose to offer this specific model because of the value it brings to our customers. We offer a lambda print upgrade making it possible to get one of the highest quality frames and the highest quality graphics for a very reasonable price.

-Matt
NWCI

Manufacturers Cutting Costs

The trade show industry recently got a wake up call with the economic down turn. Many US manufacturers have recently been cutting their prices to stimulate sales in the industry. This has led to a drop in retail prices and making trade show displays more affordable. NWCI has taken complete advantage of these lower prices and passed them straight along to our customers. We shop for the best value so every customer can be sure the are getting the most for their money. We also offer design services with all of our graphic displays so you can get everything done in one stop.