Gaining attention with minimal costs

The most important part of any trade show is to gain the attention of every potential customer. Even if they are not a potential customer they could know someone who is, that is why effective designs are the key to a successful show. There is one product out now which utilizes a full graphic print from China which is surprisingly high quality and very affordable. The product is called the OneFabric display produced by Brandstand. It is ideal for exhibitors who have a very tight budget, but are still looking to make an impact. The great thing about the OneFabric is all the accessories are just as affordable as the display! You can get a set of 2 LED lights for $105 while most manufacturers charge close to $200 for one! The shipping case and option counters are also great values.

This product was brought on by NWCI because of the great quality and great price point. This gives exhibitors more options that every when going to a trade show. The low cost of replacement graphics give the customer the flexibility of changing designs and messages for different shows. With the OneFabric pop up display it is now possible to get much higher ROI on each show. There are also many banner stands and trade show accessories that can be added to make your booth space unique and exciting. We also offer all the traditional pop up displays if you are looking for a product that has more options or shelving.

Northwest Creative Imaging Takes a Stand Against the Overpriced Trade Show Industry

The trade show industry has always been a very profitable industry for convention centers, display retailers, and the exhibitors who attend the shows. Trade shows are a very cost effective way to make contact with a wide variety of clients and potential leads. Over the years these shows have proven time and time again to offer a good return on your investment.
In the past 10 years prices have been climbing very steadily in the trade show industry making it much more expensive to exhibit, effectively decreasing return on investment. One of the biggest factors contributing to climbing trade show costs is the displays that are being sold on the internet and at brick and mortar stores. Starting in about 2001 a surge of online trade show retailers hit the market offering very good prices in comparison to traditional trade show display retailers. Unfortunately this also caused many problems due to the fact that online companies do not have show rooms and clients cannot see the product before they buy it. These situations breed a large number of online retailers that retailed products of very low quality at premium prices. Needless to say many of the companies trying to find good deals were consistently getting burned on their purchases resulting in spending more money to buy a higher quality product from a local distributor.
In 2009 only a handful of companies like this are still around, many online retailers have begun to sell higher quality products, but they are still selling at a premium in comparison to their quality. This is a very tough problem for online shoppers because there are very few websites that actually disclose exactly where the product is from, who makes it, and the true durability of the product. Many online retailers still do not look at or test their products to insure there are selling quality products to their customers.
Another factor coming into the trade show printing industry is overseas printing from China. The prints are extremely low cost and reasonable quality. This is creating a problem for local printers who are selling to online retailers and are overcharging for US prints. This causes more people to go toward China printers which are still not as high quality as US print shops causing frustration to the end user. Many companies do not even disclose if the prints come from China!
Companies are having a problem finding displays today because of the ambiguity of online shopping and the high cost of buying from a brick and mortar store. This has led a lot of companies to limit their number of trade shows because they cannot afford to market different divisions of their company. This is very sad because the display should be the lowest cost item of the entire show.

 Northwest Creative Imaging discloses nearly every detail of the product relevant to the end user including the products manufacturer, origin, turnaround time, warranty, specs, and templates. “Our vision is to educate each customer through our web site so that every customer is just as informed as we are on every product”, says NWCI owner Matt Nixon. “An informed customer is a happy customer; if they know exactly what they are getting then everyone is happy! We also test every product we carry vigorously so we know exactly how to describe it on our site.”

Northwest Creative Imaging sells their trade show and print products at a fraction of the cost of most online dealers. “We feel that every company should be able to exhibit at a reasonable cost, there are sites that charge over $600 for a basic banner stand which is price gouging in my opinion. We don’t mind working a little harder for our money in order to give our customers a lower price. With our low cost and high quality prints our customers can try different designs at different shows to maximize ROI. This is the key to long term business success for us and our customers. We don’t offer a lowest price guarantee because we have the lowest price, period. We don’t play negation games; we just charge the lowest price we can. We don’t mark up our products just to mark them down. We feel our customers will appreciate this because they can order everything online knowing they are getting the lowest price already, most business people do not want to waste time negotiating for the lowest price.”
Northwest Creative Imaging specializes in trade show booths, store fixtures, large format printing, and banner stands. They only sell the most portable display options to maintain a user friendly site and fast and easy shopping.

NWCI Customer Wins Best Booth Award

This past weekend a customer of Northwest Creative Imaging won best booth award and a local trade show. The award was given because the professional and effective booth set up. Once again this is a great example of how a low cost trade show display can still work as effectively as most of the higher priced substitutes. The entire selection of products on NWCI are very affordable, but still meets NWCI quality standards for durability and craftsmanship.

The best options are the One Fabric pop up display and the Arise pop up display. The One Fabric is one of the most affordable graphic backdrop displays available while the Arise is still highly affordable and has a heavy duty frame that can support shelf's, back lit headers, and Lambda graphics. Both displays are very easy to set up and use full color graphic printing!

Making a statement without breaking the bank

Whenever compiling an advertising campaign, the projected return on investment is the most critical number to analyze. If your ROI is not sufficient then the campaign will be dismissed by management. This happens very often in the trade show industry because costs across the board are very high and can price many companies out of trade show exhibiting. It is very unfortunate because trade shows are one of the most effective ways to make your company known in the market place.

Northwest Creative Imaging understands this dilemma for many companies and has an answer for portable trade show exhibiting. The One Fabric display is a fairly new addition to the trade show industry and is quickly becoming a favorite due to its incredibly low price point and surprisingly high quality graphic prints. This product is made and printed in China, but is quality controlled by US and European companies to insure quality. This product with NWCI pricing is making professional exhibiting extremely affordable for many companies who normally could not exhibit. We multiple shapes and sizes so you will be sure to find a One Fabric pop up display that will work perfect for your convention!

Trade show event tents and outdoor canopies

Outdoor canopies and event tents are great outdoor marketing solutions that can help promote your brand and products. Northwest Creative Imaging offers portable outdoor displays solutions for exhibitors looking for stunning outdoor display options. These tents can collapse and expand quickly and easily making outdoor set up effortless. These work great for all types of farmer's markets, wine tasting events, and fairs. You can get your event in a variety of colors or you can have a full dye sub custom printed tents with your logo and company colors.

Northwest Creative Imaging also supports all of our customers with a variety of articles and small business tips to inform our customers of industry related information. A recent article on avoiding misleading advertising is very helpful for anyone who is shopping online. We also post on multiple blogs and other networking sites to keep our customers up to date company related news.

Incorporating projector screens into your display

Using a projector screen at a trade show can be a very effective way to capture attention of attendees while making your company look very professional. Most exhibitors don't realize that a projector screen can be used on almost any display, including banner stands! All you need for a projector screen is a blank white space and you can do that on almost any trade show display. Pop up displays are the most commonly used trade show booth because they are affordable and easy to assemble. If you would like to incorporate a projector screen into the display all that needs to be done is to design a white space that is proportional to your projector screen ratio. If you currently have a fabric pop up display you can simply get white Velcro graphic that will attach directly to the display. This can even be done in banner stands and other trade show stands to create a very effective display without having to purchased a fulling customized unit.

Designing a Cost Effective Display

Designing a cost effective trade show display is not only possible but can be very effective. There are many graphic options including banner stands and back wall displays that can effectively display your message without breaking your budget. The most important factor in an effective display is the design of the graphic backdrop. There are many simple and easy ways to create a very effective backdrop and Northwest Creative Imaging specializing is creating effective trade show graphics at a fraction of the cost of most design companies.

We strongly believe that a great trade show design require simple elements that will stand out to you prospective clients. Our experience and understanding of marketing and business assists us in create extremely effective designs without spending your entire budget. You can always call Northwest Creative Imaging for a quote on graphic design for any trade show project!