Economy Pop Up Displays from NWCI

I have picked up a new vendor for my economy line of pop up displays that directly imports displays from China and offers very good pricing. These displays are a great option for companies looking for low cost display options. They work great as temporary displays or for companies who only attend a few shows a year. Every kit comes with a field repair kit for any issues that may come up at the show. We cut out the middle man to get great pricing on these displays and pass it along to our customers. We have the lowest pricing on the internet and the largest selection so you can choose between low cost and high quality. We also offer design services for very low costs so you can can get an entire display package for a very reasonable price.

-Matt
Northwest Creative Imaging

Outdoor banner stands are becoming more popular

Outdoor banner stands have recently become increasingly popular among companies that are looking to grab the attention of more customers on the streets. These banner stands are a great marketing tool for making your name know in a local area and can be used outside the convention center to remind exhibitors that you are at the show. We offer a full line of portable outdoor banner stands for many different uses. We offer the unique tear drop shaped banner stand that is very effective in grabbing attention of customers driving in front of your store. We also have standard outdoor banner stands that look like a typical banner stand but are designed for outdoor use. There are also outdoor billboard banners that are very large and will be sure to grab any persons attention.

Flooring manufacturers cutting costs

Trade show flooring has always been a good alternative to renting trade show flooring or using the convention provided floor. Due to economic conditions many companies are cutting their flooring budgets to cut costs at trade shows. This has led raw material suppliers, manufactures, and retailers to cut costs to bring the industry back to life. Look for our new trade show flooring section on our web site which will have interlocking trade show carpet and flooring, interlocking plastic tiles, and rollable carpeting.

-Matt
Northwest Creative Imaging

How to reduce overall costs at your next show

Trade shows can be very expensive for exhibitors that are new to conventions and do not know the ins and outs of the industry. Trade show displays are a great place to cut costs but it must be done wisely. The best way to reduce overall costs of shows is to buy a display that will hold up over time, and design graphics that will be universal between shows. Banner stands are a great solution to low cost exhibiting. Purchasing a quality banner stand will give you years of exhibiting at minimal costs.

Pop up displays are another good solution to reduce costs and make an impact. When design graphics you should create a universal graphic that will be effective and eye catching. Trade show displays and graphics are meant to grab attention but not to inform. It is critical to make designs very simple and eye catching so you will maximize the number of potential leads.

-Matt
Northwest Creative Imaging

New Trend with Pop Up Displays

Recently many online web sites have emerged that are selling low quality import pop up displays that claim a lifetime warrantee on the frame. This is deceiving at best and fraudulent at worst. Many sites that continue to advertise these low quality products as good values are hurting the trade show industry and lowering confidence in online retailing. We constantly get reports of customers who have purchased products online and have felt cheated by false advertising and mislabeled products. Pop up displays are a very popular option for exhibitors looking for a display that will make an impact with a low cost. This causes many exhibitors to find the lowest price pop up display and go with it.

There are many key features to look for in a quality pop up that will determine if it is a display that will last you for many years. Pop up displays should have a warrantee certificate that states who honors the warrantee and under what situations the warrantee will not be honored. You should also attain close up pictures of the frame structure. You should look for connection points that are solid and do not contain easy to break parts. Trade show stands are a great marketing tool and can be used to generate large returns on your invest, but purchasing cheap, throw away products can significantly raise your year to year costs and make your shows very costly. When shopping for pop up displays you should take time to research the company who is selling the product and the manufacturer who makes it.

-Matt
Northwest Creative Imaging

Marketing Strategies for your Next Show

There are many important factors to consider when developing your marketing strategy for a trade show. You need to consider costs for pre-show marketing, show costs, and post show follow up. Focusing heavily on pre-show costs will give you a competitive advantage at the show because attendees will be more likely to recognize your name and your brand when you are at the show. This may even result in attendees targeting your booth because they saw a pre-show promotion. Trade show booths are a very important factor in a successful show. You need to anticipate what your competition will be using and how you can stand out at that show. There are many different booths to choose from and it’s important to get a display that will hold up against your competition and make you slightly unique among other exhibitors.

Your post show follow up will consist of cold calling clients you talked to at the show. When you are at the show it is a great idea to make notes on each potential lead. Try to find something unique about each individual and use that to break the ice when cold calling. This will give you a competitive advantage over other exhibitors because your clients will remember your unique conversion and will be more likely to become a client. Never underestimate the power of a greeting card or thank you note to attendees who visited your booth. Courtesy and sincerity can go very far in the sales world.

-Matt
Northwest Creative Imaging

What to look for when shopping for trade show displays

Now more than ever people are shopping for every item they buy to insure they are getting the best value. This is a very good practice during this time because many companies are having sales and products and are willing to negotiate because of the economic times. When looking for a trade show display there are many things that should be taken into consideration when finding a good product. You should always check for quality versus economy in picking your display.

When looking for a quality display you should look for displays that are quality controlled in the USA to insure you have a solid American manufacturer backing up the product. An economy display will always be inferior to a quality American product but work great in situations when you only need a display for a few uses. You should research a wide variety of products to make sure you are getting the best booth for the money. You also want a retailer that will back up the products you purchase and give you the support you need at your show. Look for a company that goes the extra mile to make sure you are successful at your show and that you know exactly how your product works before you get to the show.

-Matt
Northwest Creative Imaging