Trade Show Tips

Northwest Creative Imaging is very adamant about our customers being successful at every event they attend. We have an entire section on our site dedicated to trade show tips that will help any exhibitor be more successful at trade shows and other marketing events. Below are a couple highlights from this section of our web site.

Effective graphic design is the most important aspect of any market event. It is critical to analyze your target market and cater to their trends and needs. If this is done correctly it will dramatically increase your success. In many cases a simple and clean design will work very effective. Most buyers go through trade shows very quickly and do not pay close attention to small details. They are specifically looking for products or services their company needs. That is why a clean and simple design works for many industries. There are also industries that buyers walk through shows very slowly and pay close attention to the specific information on your display. If you study your target market it should be clear which design will work the best.

When designing a trade show booth a very important consideration is the type of show you will be attending. If you are a medical billing company and you are attending a show that has nothing but medical billing companies than it would be a bad idea to design your display with "medical billing" as the main headline because most buyers will assume you offer that service. It would be much more effective to make the main focus of your display something unique to your company that your customer desires. This can be something like "Family owned and operated since 1970" or "Easy to use and affordable". This will help set you apart from your competition and make your company more appealing to potential customers.

Taking a look from the customers perspective

It can be difficult at times to see different situations and scenarios from another persons perspective. This is a skill that should be mastered by an business professional that deals with clients or works in marketing. When developing a trade show booth it is incredibly important to design the booth space and the graphic in a manner that will appeal to your clients. In most cases making the booth simple and clean will appeal to most clients because it makes everything easy to understand and interpret. It is critical for first time exhibitors to make their booth space clean and professional. The main reason for this is because no one will know you at the show if its your first time. A clean and simple design will make it easy for new clients to know what you do and be drawn to your booth.

The most common error in designing a trade show display is trying to put too much information on the display. About 9/10 times this type of design will be ineffective because it makes everything too busy. Most professional buyers need to see exactly what you do within 3 seconds or they will pass by your booth. There are many trade show graphic design examples on our website that have worked effectively for clients in the past.

NWCI Premium Hop Up Display on the Market!

Northwest Creative Imaging has just launched our new line of NWCI Premium Hop Up Displays that are an exclusive to NWCIdisplays. The display system uses an Orbus Hop Up display frame and a custom printed dye sublimation graphic from a local printer. By using the high quality Orbus Hop Up frame with a lifetime warranty, and a low cost, high quality graphic print, NWCI has packaged the Premium Hop Up Display as one of the best values available in the trade show industry. It is superior in quality to the OneFabric display, but is only slightly more money. We offer a faster standard turnaround at 4 business days, as opposed to the standard 5 day turnaround for the Orbus Hop Up. The main product line has just been launched and will soon includes custom size Hop Up displays and fully custom Coyote pop up displays. Stay tuned for the Ultra Premium Coyote pop up display with Lambda graphics and revamped large format printing section!