Northwest Creative Imaging is very adamant about our customers being successful at every event they attend. We have an entire section on our site dedicated to trade show tips that will help any exhibitor be more successful at trade shows and other marketing events. Below are a couple highlights from this section of our web site.
Effective graphic design is the most important aspect of any market event. It is critical to analyze your target market and cater to their trends and needs. If this is done correctly it will dramatically increase your success. In many cases a simple and clean design will work very effective. Most buyers go through trade shows very quickly and do not pay close attention to small details. They are specifically looking for products or services their company needs. That is why a clean and simple design works for many industries. There are also industries that buyers walk through shows very slowly and pay close attention to the specific information on your display. If you study your target market it should be clear which design will work the best.
When designing a trade show booth a very important consideration is the type of show you will be attending. If you are a medical billing company and you are attending a show that has nothing but medical billing companies than it would be a bad idea to design your display with "medical billing" as the main headline because most buyers will assume you offer that service. It would be much more effective to make the main focus of your display something unique to your company that your customer desires. This can be something like "Family owned and operated since 1970" or "Easy to use and affordable". This will help set you apart from your competition and make your company more appealing to potential customers.
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