Spending more during a recession = spending less in the long run

The recession has been causing many businesses to change their strategies which includes downsizing and cutting costs. Cost cutting is a great way to increase gross margin and maintain profit in the short term and works for many companies, but what's hard to grasp in a time like this is that spending more in certain areas of your business will actually save you more money. This is a constant rule that applies in almost any industry and should be taken very seriously when going through cost cutting procedures. Cutting costs without carefully examining the long term effects could cause a lot of harm to your companies long term profitability.

This is very true in the trade show and marketing industry. Many marketing efforts take time and effective research to work to their full potential and give a return on your initial investment. In the trade show display industry there many different display options ranging in price points and quality. Cutting costs in your trade show marketing budget can save a lot of money in the short term, but it is important to examine why certain products have a lower cost. In almost every situation a lower cost product will last for a shorter period of time than more costly product. When budgeting for long term marketing plans it is critical to examine how many uses each display will have to determine if a higher cost display should be purchased up front. This is a critical consideration because if it will last for more uses, it will result in a MUCH lower cost per use.

If most of your marketing displays and banner stands are only used a few times, then low cost options could be a very good way to save cash in your current fiscal year.

I offer both options for all the products I sell on my site. I offer very low cost products for temporary solutions as well as high quality options that will hold up year after year. Carefully planning your marketing plan and teaming with a good supplier that can work with you on every project will help to maximize your ROI on every marketing campaign.

-Matt
NWCI

Manufacturers Cutting Costs

The trade show industry recently got a wake up call with the economic down turn. Many US manufacturers have recently been cutting their prices to stimulate sales in the industry. This has led to a drop in retail prices and making trade show displays more affordable. NWCI has taken complete advantage of these lower prices and passed them straight along to our customers. We shop for the best value so every customer can be sure the are getting the most for their money. We also offer design services with all of our graphic displays so you can get everything done in one stop.

How to reduce overall costs at your next show

Trade shows can be very expensive for exhibitors that are new to conventions and do not know the ins and outs of the industry. Trade show displays are a great place to cut costs but it must be done wisely. The best way to reduce overall costs of shows is to buy a display that will hold up over time, and design graphics that will be universal between shows. Banner stands are a great solution to low cost exhibiting. Purchasing a quality banner stand will give you years of exhibiting at minimal costs.

Pop up displays are another good solution to reduce costs and make an impact. When design graphics you should create a universal graphic that will be effective and eye catching. Trade show displays and graphics are meant to grab attention but not to inform. It is critical to make designs very simple and eye catching so you will maximize the number of potential leads.

-Matt
Northwest Creative Imaging

Trade Show Flooring Industry Hurting

The trade show industry, as a whole, has held up better than most industry's in the recession, but the flooring division of the trade show industry has taken a beating. Most companies are cutting flooring before any other trade show expense. This has led the flooring industry to cut costs to draw in more business. If your company has an interest in trade show flooring then right now is the time to buy. Retailers, suppliers, distributors, and manufactures are cutting their costs in order to bring the retail price down for the end consumer. Trade show displays are still a great marketing tool and right now is a great time to take advantage of low pricing. My web site is focused on providing low cost items that are still quality products. I focus on only the most portable trade show displays in order to lower overhead and bring lower prices to the end user. Check out my sales and promotions section of my site for great deals that I am offering during my site rebuild.

-Matt
Northwest Creative Imaging

New Home Page Launched

I just posted the home page for my trade show displays web site. I am currently working out some bugs and changing the design slightly, but its the basic format I will be using. If you have any questions regarding the site or the product please email me feedback and questions.

I will follow up with a blog today about building effective web sites for trade show retailing and online marketing in general.

-Matt
Northwest Creative Imaging