New Trend with Pop Up Displays

Recently many online web sites have emerged that are selling low quality import pop up displays that claim a lifetime warrantee on the frame. This is deceiving at best and fraudulent at worst. Many sites that continue to advertise these low quality products as good values are hurting the trade show industry and lowering confidence in online retailing. We constantly get reports of customers who have purchased products online and have felt cheated by false advertising and mislabeled products. Pop up displays are a very popular option for exhibitors looking for a display that will make an impact with a low cost. This causes many exhibitors to find the lowest price pop up display and go with it.

There are many key features to look for in a quality pop up that will determine if it is a display that will last you for many years. Pop up displays should have a warrantee certificate that states who honors the warrantee and under what situations the warrantee will not be honored. You should also attain close up pictures of the frame structure. You should look for connection points that are solid and do not contain easy to break parts. Trade show stands are a great marketing tool and can be used to generate large returns on your invest, but purchasing cheap, throw away products can significantly raise your year to year costs and make your shows very costly. When shopping for pop up displays you should take time to research the company who is selling the product and the manufacturer who makes it.

-Matt
Northwest Creative Imaging

First Product Page Posted

I just posted my first product page on my web site. It is aimed at being very user friendly and easy to navigate. We incorporated flash into the page to maximize the number of photos on each page. Here is a link to the page: http://www.nwcidisplays.com/displays/banner-stands/retractor-2.html.

This is my effort to bring back transparency to the trade show retailing industry. Many web sites lack critical information on their sites about the product. Most trade show products are at least $100 and can range up to $5000+ so having important information on product pages is critical to the customer. Trade show stands are a very popular online items and great product pages should be a requirement of any online retailing site.

-Matt
Northwest Creative Imaging, LLC

What exhibitors should beware of during the busy season

The busy season for the trade show industry is fast approaching. September and October are historically the busiest months of the year because of the amount of shows in the USA. It is very important for exhibitors to be aware of the pitfalls during this busy time of year. During September and October lead times can be pushed out in part due to the overwhelming amount of orders and the large number of rush jobs that are being pushed through for customers who waited until the last minute. Plan ahead and do not let your display purchase become the least important objective of your trade show planning.

Waiting until the last minute can result in rush charges and possible missed show dates. Arriving at a convention without a display is the worst possible situation that could happen. You have thousands invested into pre-show marketing, a booth space, travel expenses, but you have nothing to display to attendees. Working in the industry I can tell you that I have seen this happen and I try to warn exhibitors all the time of delaying orders. Expediting packages through UPS or FED EX can be a great solution to get your display to you in time, but shipping companies can also be delayed or loose packages.

Just remember to plan for every part of your show. All it takes is one oversight and the entire show can be ruined. Planning for your display is one of the most important steps in prepping for your show because it is the focal point of the entire convention. There is a wide variety of trade show stands on the market today and I highly encourage you to shop around and the display that will work best for you. If you plan ahead and partner with a good display distributor, you will have more time to focus on other aspects of your show.

-Matt
Northwest Creative Imaging

Pages Launched on Site - Sales on Trade Show Displays

I have just added some pages to my new site. One is an about us page that describes our company and another is a sales pages on trade show stands. This is a little peek into the great pricing I will be offering on the site. I am currently working on many sections of the site and will have full sections built out shortly. I will also start a facebook page on the design portion of my company as well as a twitter account on marketing and advertising. Keep posted for updates on sales and new pages.

-Matt
Northwest Creative Imaging

Online Marketing

Trade show retailing is very difficult to accomplish online. It requires well built web pages that are informative and interactive. Many current trade show display retailers are failing miserably at offering support and online information to customers. This makes it very difficult for the legitimate retailers that have well built sites and detailed information to gain the trust of online shoppers.

It is my vision for my company to offer complete trade show display retailing to customers who are looking for moderate to high quality products at true internet prices. I will be offering the most portable trade show stands that are currently the most popular on the market. My goal is to focus on one specific part of the market and be the absolute best in my niche. I want every one of my customers to be happy with their purchase and promote the online trade show industry.

The main concept of online marketing is to create trust in you clients by hosting a well built and easy to navigate site. Once you gain a potential clients trust, your web site needs to keep their interest by providing relevant and important information on all your products and services. If this macro level concept is followed when developing an online web site then online web marketing will be effective and create value for yourself and your clients.

-Matt
Northwest Creative Imaging

Using a projector screen on a standard trade show display

Incorporating a projector screen into a trade show display can be a great way to add some movement to your booth for a small investment. Northwest Creating Imaging offers a full line of displays that can incorporate a projector screen into the display. This is done by creating a white space on the graphic that will match your projector ratio of either 4:3 or 16:9.

Any standard pop up display or banner stand with an opaque graphic can accommodate a projector screen. This can give your company a very professional look for a very small price. Pop up displays are one of the most popular trade show stands in the industry because of the affordable price point and large mural graphics.

If you have any questions on incorporating projector screens into your display system please email info@nwcidisplays.com with any questions.

-Matt
Northwest Creative Imaging

Green Displays are the new trend

A growing concern around the world and especially in the trade show industry has been the preservation of our environment. The trade show industry is very wasteful mostly because of the "throw away" quality products being sold in the industry. There are many pop up displays and banner stands that are so cheap they won't even break down after you set them up. This results in wasted products and more garbage in landfills. If your company wants to start exhibiting in a responsible manner there are a few considerations to make before you next trade show. A quality display is the first step to being a green exhibitor. I say this because having a display that lasts for 10 years will result in less waste because you are not purchasing and throwing away new products every year. Even if the product is not made with environmentally friendly materials it is still a better option than using a cheap display. The second option is to purchase a display that is high quality and made from recycled and/or renewable materials.

I will have a full section of green trade show displays on my new website, nwcidisplays.com. I will offer a full line a quality trade show stands as well as green displays. By selling quality products and green displays I plan on helping the trade show industry to reduce waste and create value for every exhibitor.

-Matt
Northwest Creative Imaging, LLC