The busy season for the trade show industry is fast approaching. September and October are historically the busiest months of the year because of the amount of shows in the USA. It is very important for exhibitors to be aware of the pitfalls during this busy time of year. During September and October lead times can be pushed out in part due to the overwhelming amount of orders and the large number of rush jobs that are being pushed through for customers who waited until the last minute. Plan ahead and do not let your display purchase become the least important objective of your trade show planning.
Waiting until the last minute can result in rush charges and possible missed show dates. Arriving at a convention without a display is the worst possible situation that could happen. You have thousands invested into pre-show marketing, a booth space, travel expenses, but you have nothing to display to attendees. Working in the industry I can tell you that I have seen this happen and I try to warn exhibitors all the time of delaying orders. Expediting packages through UPS or FED EX can be a great solution to get your display to you in time, but shipping companies can also be delayed or loose packages.
Just remember to plan for every part of your show. All it takes is one oversight and the entire show can be ruined. Planning for your display is one of the most important steps in prepping for your show because it is the focal point of the entire convention. There is a wide variety of trade show stands on the market today and I highly encourage you to shop around and the display that will work best for you. If you plan ahead and partner with a good display distributor, you will have more time to focus on other aspects of your show.
-Matt
Northwest Creative Imaging
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