Recently many online web sites have emerged that are selling low quality import pop up displays that claim a lifetime warrantee on the frame. This is deceiving at best and fraudulent at worst. Many sites that continue to advertise these low quality products as good values are hurting the trade show industry and lowering confidence in online retailing. We constantly get reports of customers who have purchased products online and have felt cheated by false advertising and mislabeled products. Pop up displays are a very popular option for exhibitors looking for a display that will make an impact with a low cost. This causes many exhibitors to find the lowest price pop up display and go with it.
There are many key features to look for in a quality pop up that will determine if it is a display that will last you for many years. Pop up displays should have a warrantee certificate that states who honors the warrantee and under what situations the warrantee will not be honored. You should also attain close up pictures of the frame structure. You should look for connection points that are solid and do not contain easy to break parts. Trade show stands are a great marketing tool and can be used to generate large returns on your invest, but purchasing cheap, throw away products can significantly raise your year to year costs and make your shows very costly. When shopping for pop up displays you should take time to research the company who is selling the product and the manufacturer who makes it.
-Matt
Northwest Creative Imaging
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